Parallel Drive

Last week, I had the privilege to participate and present at the Driving Vision News event in Köln. 🎤💡 I had the opportunity to share my research findings on the evolving and diverse user needs in car hashtag#seating, driven by drastically different social and economic norms and customs.

Later, I was honored to engage in insightful fireside talks with the audience and fellow experts from various OEMs and suppliers, where I gained a lot of valuable insights and inspiration. One of the key takeaways from my presentation was the realization that different regions have distinct user behaviors and consumer needs. This highlights the importance for the automotive industry to shift from a technology-driven mindset to a more user-centric approach when developing products.🚗 🚙

A big thank you to the DVN hosting team for organizing such a fantastic event, and especially to Philippe Aumont for the kind invitation! 🙏 Looking forward to continuing these conversations and exchanging ideas in the future!

hashtag#DVNEvent hashtag#AutomotiveResearch hashtag#UserExperience hashtag#CarDesign hashtag#OEMs hashtag#Innovation hashtag#Networking hashtag#Seating