Parallel Drive

3 𝐃𝐚𝐲𝐬. 𝐂𝐨𝐮𝐧𝐭𝐥𝐞𝐬𝐬 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬. 𝐎𝐧𝐞 𝐆𝐥𝐨𝐛𝐚𝐥 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 🌍 Just wrapped up an inspiring time at CAR.HMI Europe 2025 in Berlin — and what an incredible journey it’s been! I had the honor of opening the icebreaker event with a deep-dive discussion on “What Are the Key Differences in Automotive UI and In-Car Content Between the EU and China?”— but more importantly, why these differences exist, and how EU carmakers can learn, adapt, and evolve in response.

From cultural values to digital ecosystems, from Sensing & smart cockpit innovations to new UX paradigms — I walked away with a mind full of ideas and a notebook full of inspiration.

🙏 Huge thanks to the amazing organizers at we.CONECT – Discover a unique B2B event experience! team Lucija Grbic Matthias Köhler Janine Bongers, and the whole team for making this event not just productive, but personal.
It was a real pleasure to reconnect with old friends and meet so many new brilliant minds — across design, tech, product, and strategy. 🚘 The future of in-car experience is global. And we’re just getting started.

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