Hi, I’m Guang Yang 👋
I’m a designer at diconium, part of Volkswagen Group IT, with roots in industrial design and a career shaped across both physical and digital worlds. Along the way, I’ve worked with global brands like Lenovo, Samsung, and Thalia, moving between automotive, consumer electronics, and platform driven experiences.
Today, my focus sits at the crossroads of EU and China. I explore how history, digital ecosystems, social habits, and economic realities shape very different consumer and user needs. My core interests lie in HMI, user experience, and software-defined vehicles, especially where design can help bridge cultural and market gaps between East and West.
From strategy and research to design, development, and testing, my work spans the full journey. Here on LinkedIn, I regularly share observations, questions, and insights about mobility, design, and what “user value” really means in a rapidly changing world 🚗✨
What can I do for you?
Parallel Drive 