My previous posts & updates
- ๐๐ก๐จ๐ฎ๐ฅ๐ ๐๐ฏ๐๐ซ๐ฒ ๐ข๐ง-๐๐๐ซ ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง ๐ก๐๐ฏ๐ ๐ ๐๐ฅ๐๐๐ซ, ๐ฎ๐ญ๐ข๐ฅ๐ข๐ญ๐๐ซ๐ข๐๐ง ๐ฉ๐ฎ๐ซ๐ฉ๐จ๐ฌ๐?
- A deeper look into GB 48001-2026 about Door Handle Safety Requirements
- ๅนดไผ/Annual Party, the year-end gathering
- Bamboo is more than a sustainable material. ๐
- Who’s still holding cards in China’s NEV game
automotive cars China ChinaBusiness CMF Culture Design Door EmotionalDesign EmotionalValue Gamification IAA Infographics Insights Interior luxury Market Mobility Munich news Regulation SDV Seating Standards strategy technology UserExperience
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As we step into the new year, I keep coming back to one simple question: which Chinese NEV brands are still holding real cards on the table? The infographic highlighting the top 12 domestic players offers a telling snapshot of where the market stands today ๐๐จ๐ณ. At the top, BYD continues to dominate โ leading…
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In the world of rigorous German engineering, the answer is almost always a resounding yes. Efficiency, safety, and ergonomics are the pillars of the “Perfect Machine.” But in the rapidly evolving Chinese automotive landscape, a new metric is defining success: ๆ ็ปชไปทๅผ (Qรญngxรน Jiร zhรญ)โor “Emotional Value.” Refining our understanding of Emotional Value, itโs important to note…
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(Organised Summary of Requirements) 1. Exterior Door Handle Requirements (Tailgate excluded) 1.1 Mechanical exterior handles 1.2 Minimum hand operating space 2. Interior Door Handle Requirements (Tailgate excluded) 2.1 Mechanical interior handles 2.2 Emergency opening capability test Under the following conditions, the door must be openable using the mechanical interior handle: 2.3 Installation position of mechanical…
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As Chinese New Year slowly comes into view, many businesses in China begin to shift into a gentler rhythm ๐ฑ Before the holiday truly starts, there is a tradition youโll see almost everywhere, from startups to large corporations: ๅนดไผ/Annual Party, the year-end gathering. Itโs not just a team event. ๅนดไผ is a unique mix of…
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In many Asian cultures, it represents resilience, balance, and quiet elegance , making it a powerful interior design signal. A few recent automotive examples caught my attention:โข BYD Dynasty series (Han & Tang): bamboo-inspired interior details that reinforce an Oriental cultural identity (pic 1-2)โข Lexus ES 350e: bamboo trim used as a refined โcalm luxuryโ…
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Last week at the Driving Vision News Turin Interior Workshop, ย I shared one key takeaway from a design workshop on automotive interiors, using Polestar as a case study: There is no โglobal interior.โ What feels premium, comfortable, or intuitive isnโt guaranteed universal. Itโs shaped by cultural familiarity, emotional comfort, and aesthetic belonging.EU vs. China differences…
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It was a great pleasure to join two days at the Driving Vision News Shanghai Workshop, offered a great opportunity to exchange ideas across multiple disciplines โ from lighting, interior design, smart cockpit and HMI design. ๐๐ก Talking with designers, analysts, from OEMs and suppliers made me realize that while technology keeps advancing โ faster,…
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Just wrapped up an incredibly intense also inspiring 72 hours in Munich ๐๐ โ attending the hashtag#IAA, joining the Mobility Design Conference, and celebrating at the Designer Night hosted by Konzepthaus Full of inspirational events, fantastic experience: seeing and learning so much, meeting incredible people, and exchanging ideas with many brilliant minds. Moments like these…
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Last week I attended the ECV Auto Events in Stuttgart, and Iโm still inspired by the discussions where AI, personalization, and design clearly stood out as the three big themes shaping the future of automotive HMI. ๐โจ๐ค A few of my personal highlights:โข Fabian Chowanetz (JD Power) on truly listening to the customerโs voice and…
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3 ๐๐๐ฒ๐ฌ. ๐๐จ๐ฎ๐ง๐ญ๐ฅ๐๐ฌ๐ฌ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ. ๐๐ง๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐๐ญ๐ข๐จ๐ง ๐ Just wrapped up an inspiring time atย CAR.HMI Europeย 2025 in Berlin โ and what an incredible journey itโs been! I had the honor of opening the icebreaker event with a deep-dive discussion on โWhat Are the Key Differences in Automotive UI and In-Car Content Between the EU and…
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One key differences of in-car UX/UI betweenย Chinaย andย Europe/USย lies in the role ofย gamification(not In-Car-Gaming)/emotional design in HMI.๐๐น๏ธIn EU/US, cars are still widely viewed asย functional toolsย โ designed to get us from A to B. Whereas in China, especially among younger generations, cars are increasingly expected to deliverย emotional value,ย entertainment, and even a sense ofย companionship. Theyโre not just about mobility…
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At the Shanghai Auto Show, I observed some compelling CMF design trends in the domestic Chinese car market that are reshaping the automotive landscape: 1. Expanding into New Segments: Chinese automakers are venturing into various segmentsโfrom sports cars to ultra-luxury vehicles, and even entertainment-focused cars. Interestingly, theyโve also returned to the MPV segment, while the…
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Last week, I had the privilege to participate and present at the Driving Vision News event in Kรถln. ๐ค๐ก I had the opportunity to share my research findings on the evolving and diverse user needs in car hashtag#seating, driven by drastically different social and economic norms and customs. Later, I was honored to engage in…
Parallel Drive 